Color Measurement of Solid Colors Reply

Honey Yellow, Raspberry Red, Sapphire Blue or Moss Green are very appealing and descriptive color names. But are you sure that every person means the same color by it? Usually not. How do you clearly describe a color and guarantee that same color over time?

Our color perception is dependent on our individual “taste,” which is influenced by our mood, gender, age, but also the light source used, the viewing environment being light or dark, neutral or colorful as well as our deficiency to exactly remember and communicate one specific color. More…