Pigment Characterization Reply

New fashion looks are presented in color shows of pigment manufacturers to cosmetic companies every year. Pigment manufacturers enhance their portfolio and offer alternative pigments to already selected pigments. Now the cosmetic company is faced with the task to objectively evaluate the technical, aesthetic and financial benefits of the presented pigments. Objective measurement of color and appearance attributes will help in the selection and approval process to determine cost efficient alternatives or launch a new look.

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